Marketing

Vectorise delivers marketing services ranging from adhoc marketing support for SMEs who want to ensure their messaging is correct through to niche marketing strategies and strategic reviews to delivering bespoke training and creating all the marketing collateral for growing brands.

There are many approaches to marketing, which can make it easy to focus on the wrong things and not get results.

At vectorise, we are experienced in developing targeted marketing strategies and costed plans to support expansion planning, and we tailor your strategic plans to the needs of your business.

The team is led by a creative marketing consultant, Hannah Quirke, who has specific expertise working with growing SMEs. Her approach is both motivational and realistic, and she understands the challenges a business can face, particularly in terms of time and money required to make change happen. Hannah will work with you to come up with a practical strategy to help you propel your business forward.

This can be tactical support where material you’ve created internally are reviewed to ensure they hit the mark or strategic where an action plan is created.

"Enthusiastic, flexible, very positive and supportive in her general approach and the workshops she has delivered to our clients. Client feedback has been excellent."

Lindsey Martin - Technology Business Start-up Business Delivery Manager

"Enthusiastic, flexible, very positive and supportive in her general approach and the workshops she has delivered to our clients. Client feedback has been excellent."

Lindsey Martin - Technology Business Start-up Business Delivery Manager

The Process

Depending on your challenges, the process could start with a market analysis to identify your ideal customers and looking at how to design a marketing mix to support this growth.

One of the dangers of marketing is to make assumptions. Identifying a valid verification process will help you to sense-check ideas with target customers or refine them. Depending on your needs, we then deliver a range of marketing projects, which can include:

Creating a Marketing Action Plan

Looking at the messages, media (including social media), and campaign plan to meet business objectives; being smart about marketing activity to leverage the best results.

Developing Routes to Market

How will you make money from what you do, who to approach, and with what offerings? Looking at the pros and cons of different routes and what you need to get in place to develop them.

Adhoc Marketing Support

Working with SMEs who are creating their own marketing materials and client communications we act as a fresh pair of eyes reviewing them and identifying recommendations to ensure they achieve the intended results.

Developing a consistent brand experience has been key to the growth and success of our ongoing clients. We have worked with them to make things happen, whether at a strategic level, clarifying their goals and working collaboratively to achieve them, or at an individual level when a new employee joins their team and wants some supporting marketing collateral designing.

Hannah’s experience of working with SMEs and creating tangible results, combined with a strong academic knowledge of marketing through her University teaching, means in short intensive engagements, Hannah can really make a difference working with SMEs.

Contact vectorise

To discuss how we could work together please get in touch.